Mining shouldn't be the cost of beauty. Daumet's patented alloys reduce gold consumption by 70 to 90% - without downgrading karat, color, or preciousness. By 2030, our mission is 100 tonnes of gold saved annually. That is 2.5% of global extraction.
Tons of gold extracted in 2024
of luxury and jewelry's environmental impact comes from mining
Tons of mine waste generated for a single gold ring (Earthworks)
showers consumed to produce a single 5g gold ring
By 2030, we aim to substitute 100 tonnes of gold annually with tungsten - 2.5% of the world's annual extraction. Every year, our technology acts as a shield to avoid:
The carbon footprint of the City of Paris.
The pollution of 50,000 Olympic swimming pools.
The loss of 90,000 football fields of rainforest.
No single source solves every social and environmental challenge. Daumet uses a tailored dual-sourcing model.
Used for all 24K and 18K pink gold applications, to minimise new extraction.
Used for our 18K white gold, supporting artisanal mining organisations that meet the highest standards for social and environmental responsibility.
Daumet commits to six United Nations Sustainable Development Goals for measurable positive impact: 6, 9, 12, 13, 14 and 15.
Three things make Daumet's approach measurable rather than declarative: responsible sourcing of recycled and Fairmined gold, a patented gold-tungsten alloy that reduces material consumption by 70 to 90%, and a PVD process that is entirely waterless and chemical-free.
Our patented gold-tungsten alloy combines gold with tungsten, an abundant metal with a far lower extraction impact. It delivers the white, luminous appearance and the preciousness of an 18K alloy, while cutting the greenhouse gas emissions, water consumption and terrestrial acidification associated with gold mining.
Physical Vapor Deposition (PVD) technology used by Daumet for gold coating applications minimizes the use of harmful chemical products and is totally waterless, resulting in a more environmentally friendly process. PVD coatings are durable, reducing the need for frequent replacements and further lowering the environmental footprint of jewelry pieces and luxury goods.
This is a much-debated issue in the global gold community. For some, gold can be considered recycled once it has been melted down once and reused. For others, only gold derived from waste can be considered recycled. The debate then turns to what can and cannot be considered as waste. One thing is certain: since the dawn of time, gold has not been thrown away, but reprocessed for reuse. Daumet refines its waste and reintroduces gold into its production loop, so the company uses recycled gold.
