C.A.R.E. Gold™, certified 18K and 22K finishes for fine jewelry, applied by PVD on any base metal. Collections built with less gold, without giving up what makes them gold.
More people, more jewelry. The market grows every year.
A finite resource, harder to extract, priced in a weakening dollar.
Collections have to be designed with less gold. The only question is how, without losing the karat, the colour or the name.
A gold white that reads as gold - warm, neutral, not the blue-white of rhodium. It holds through daily wear with no replating, which opens certified 18K white to unisex and everyday collections.
The saturation and warmth expected in high-karat markets, with a service life conventional 22K plating does not reach. For bridal, chain and everyday collections at volumes previously uneconomical.
Your own colour, anywhere between 18K white and 24K yellow. Formulated once, reproduced batch after batch - a hue no competitor can replicate, and a composition you own.
The gold-tungsten alloy and its patents. PVD deposition, atom by atom. Nickel-free, tested to EN 1811, compliant with EU REACH. Measured colour values. Two ateliers, 1,500 pieces a day.
See the C.A.R.E. Gold™ platform
C.A.R.E. Gold™ widens the spread between sourcing cost and retail potential, in 18K white, 22K or a bespoke shade. One finish across the collection, whatever the metal underneath.
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